Executive Team

THANH TRAN

Chief Executive Officer & Founder

Thanh is a seasoned, visionary executive with global IT knowledge and a proven track record with startup and turn-around businesses.  Prior to Zoeticx, Thanh served as the Chief Technology Officer of Amdocs (NYSE:DOX), a $3B Telecom billing giant where his responsibilities included Amdoc’s product strategy, R&D development processes, and budget governance.  Prior to Amdocs, Thanh was the Senior Vice President and General Manager at BEA Systems, holding P&L responsibility for the $100M Aqualogic product group, which provided Service Oriented Architecture solutions.  Before BEA, he held GM responsibility for the Development Products Group at Borland Software Corporation.

Throughout his career, he has held senior technical roles that contributed to business growth and leading edge innovation. Thanh brings over 25 years of technical and management experience in world-class Fortune 100 Organizations, has authored numerous patents, and is the recipient of multiple industry awards.

LAYNE ALLRED

Vice President of Business Development

Over his 27 years in driving new revenue for various companies, Layne’s primary strengths are in marketing and partnering that leads to dynamic growth. At Persogenics, a behavior analytics company, Layne was VP of US sales, leading to their acquisition by Insidesales.com. Prior to Insidesales.com, Layne led sales in commercial group health and life insurance at Creative Marketing. His role as CMO at Environmental Health Sciences, led to breakthrough in nutraceuticals that were licensed by the FDA and CFDA.

Layne’s ability to analyze, design and execute ensures that customers get rapid and long lasting value. His focus on best practices, support and training create company and product loyalty.

ALAN SHOAP

Vice President of Marketing

Alan has more than 25 years of high technology experience in both hardware and software and has held numerous leadership positions.  Most recently, Alan served as the Chief Operating Officer at IPLocks, a database and information security software company. Prior to that, Alan served as Vice President of Operations at Blazent, a Business and IT Services Management company.  Before Blazent, Alan served as Vice President and General Manager of Borland Software Company’s Enterprise Business Unit.

His career path included positions as General Manager of the EcoSYSTEMS product line at Compuware, Group Marketing Manager at Oracle, and Product Line Manager at Hewlett-Packard Company.